Our Process

From Idea to Market-Ready Product

Before we begin formulating, we dig into the details that set your product up for success:

Market research to identify trends, competitors, and opportunities

Reviewing your brand’s goals, customer profile, and pricing strategy

Determining ideal product formats, hero ingredients, and differentiators

Building a high-level product brief that becomes the foundation of development

Once we understand your vision and the market landscape, we move into formulation:

Creating a custom formula designed for safety, efficacy, and standout performance

Sourcing packaging and procuring manufacturing options that aligns with your specifications

Ensuring all formulations meet relevant regulatory and compliance standards

This phase turns the formula into a full product:

Finalizing packaging, label design, and brand visuals

Securing manufacturing partners and managing production from start to finish

Coordinating logistics for inventory, fulfillment, and shipping solutions

Delivering a finished, shelf-ready product that aligns with your brand’s goals and quality expectations

We don’t stop at production—we help ensure your product is positioned for success:

Setting up sales systems and order pipelines

Developing product imagery, sales collateral, and starter promotional guidelines

Advising on launch strategy, promo codes, and sales channels to build momentum

Providing handover training so you feel confident selling and scaling

Send us a message to get answers to any of your questions or book a 30-minute consultation call to go over how we can bring your idea to life

Mikey's Mixtures specializes in creating custom products in the spaces of skincare, wellness, and hair care.